Define the customer action you want to measure before evaluating campaign results.
- Open Engage → Goals and choose a template or start from scratch.
- For a page-visit goal, choose exact or contains URL matching and enter the target patterns.
- For an advanced goal, choose a custom event or API request and use the fields shown in the editor.
- Name and save the goal. For API-based goals, use the generated callback and credentials through a server-side integration.
- Trigger one controlled conversion and inspect the goal and related report.
- Check that repeated page loads or retries do not distort your intended measurement.
¶ Check the result and solve problems
Keep API signing secrets out of browser code. A matching page visit and an actual paid order are different business events; choose the event that reflects your objective. Rotating credentials requires updating the sender.
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